Bacci

Bacci is a cosmetics brand for which I produced a series of vertical videos to mark its launch. A format designed from the outset for social media: Instagram, TikTok and YouTube Shorts.

The project was carried out in collaboration with an agency, working closely with their teams on lighting, product placement and staging.

For a brand launch, vertical video is an essential communication lever: it establishes a world, presents the products and creates a strong first impression with the audience.

Each video was composed for the 9:16 frame, with carefully controlled lighting that showcases the material and staging faithful to the brand's identity.