Bobbi Brown

This series is a personal project, conceived as a demonstration piece around vertical beauty content. The goal: explore showcasing a cosmetics product on video, in a format built for social media.

The work centres on material, gesture and light. Clean staging, studio light that reveals texture without hardening it, and a vertical frame that keeps the product at the centre of attention.

For a cosmetics brand, this kind of vertical video is a direct communication tool: short, polished content, immediately usable on Instagram, TikTok and in stories, that showcases a product and makes people want it.

This series was shot on a Nikon Z9, with Sophie in front of the camera and Sarah on make-up.