Running

This personal project is a demonstration piece around vertical sports video content. It captures the practice of running, outdoors and in natural light, with real movement as the central subject.

The idea: show that sports content can reach a production level close to that of major sports brand campaigns, while staying sincere and energetic.

For an athlete, a coach or a brand, this kind of video is a real personal-branding asset: it puts a practice, a discipline and an identity forward, in a short format cut for social media.

The result aims for the advertising-grade quality found among the big names in sport, in service of the visibility and image of whoever is being filmed. A vertical 9:16 piece built for that frame from the shoot itself, never cropped after the fact.