Aparanjan

Photo coverage of the opening of Aparanjan, a jewellery brand, in Paris. An event carried out in collaboration with an agency.

The opening brought together reality-TV personalities and influencers, including Nabila, whom I photographed throughout the evening.

The photography alternates close-ups on the pieces with atmosphere shots, in warm light that captures the mood of the evening and the delicacy of the jewellery on show.

For a brand, covering a boutique opening is a major communication moment: the images mark the launch, elevate the event and feed social media.