Nikon / 90 Years of NIKKOR

On 27 June 2024, Nikon celebrated 90 years of NIKKOR, its lens range, with an evening on the Seine called «NIKKOR On Top». On board: a collection of lenses from the oldest to the latest, cameras available for guests to try, and a cruise up to the Eiffel Tower.

I filmed the event from start to finish: the set-up, the guests' arrival, the gear tests along the river, the breakdance show, the birthday cake and the night-time arrival facing the Eiffel Tower.

The final edit runs about a minute and a half: a short, punchy format made to be shared, that makes you wish you had been there.

Filming a brand event means striking the balance between the overall atmosphere and the details that matter to the brand: here, the lenses, the cameras and the photographers at work.