Off-White

For a week, I followed artist Black Sherif during Paris Fashion Week, for his record label Empire. A close-up capture assignment, moving at the artist's own pace.

Runway shows, invitations, fashion events: the goal was to document this intense week on vertical video, in lighting and movement conditions that were never controlled in advance.

Following an artist at this kind of event calls for reactive, discreet capture: catching the highlights, the mood and the behind-the-scenes without ever slowing the pace down.

For a record label, this vertical content is a valuable communication tool: it feeds the artist's social media and tells the story of their presence at a major fashion moment.