YSL

This video is a personal project, conceived as a demonstration piece around lighting a product. An exercise in vertical beauty content, built for social media conventions.

The work focused on showcasing the product: a centred composition, carefully worked studio light and understated staging, with no graphic clutter.

Vertical video is now a key format in cosmetics brand communication: short, polished content, cut for Instagram Reels, TikTok and stories.

This piece illustrates my practice of vertical content for brands, in service of showcasing a product.